Quiz #1-MM2B

It includes all forms of communication regarding many different issues, including politics, socialism, current events, entertainment, finance, stocks, etc.

• Newspapers
• Magazines
• Computers

It identifies critical intelligence topics, investigates relevant market research, and communicates significant market insights and implications.

• Market Analysis
• Target Market Projections
• Market segmentation

It is determined by the interest of the particular buyer.

• Audience
• Cost
• Cable

It is used to determine the different segments among existing customers by looking for groups with similar characteristics.

• Market Analysis
• Target Market Projections
• Identify your target market

This can be called the biggest invention in mass media.

• Internet
• Websites
• Mobile phones

Commercials must speak to the target market and reflect the target market's values in order to create a resulting purchase.

• Place
• Product
• Promotion

A corporation can choose the ideal location to sell a product by knowing its target market.

• Place
• Product
• Promotion

Market research will enable us to better comprehend the requirements, preferences, and purchasing patterns of various potential clients.

• Target Market Projections
• Choose which market to serve
• Finding and Evaluating Customers

This is an effective communication tool because it captures both the audience's attention and their aural and visual senses.

• Television
• Radio
• Computers

Provides a qualitative and quantitative analysis of the interventions gathered through the use of technology and human brainpower.

• Social media services
• Traditional media services
• Media measurement