
Brand Storytelling Quiz
Authored by james pitt
Moral Science
7th Grade

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main message of the text?
Brands should have multiple personalities to attract different audiences
Brands should focus on profitability and market domination
Brands should build relationships with people by sharing their core beliefs
Brands should constantly brag about themselves to attract people
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the 'happily ever after' of a brand?
To achieve profitable growth and be the leader in every market
To have a world without cancer
To have a more exciting life
To make a difference in the world and the people they serve
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the core belief that guides a brand to its 'happily ever after'?
What the brand does
How the brand does it
Why the brand does what it does
Where the brand does it
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important for a brand to have an authentic core belief?
To build strong relationships with people who share their beliefs
To attract different audiences with different beliefs
To pretend to be someone it's not
To build temporary advantages over competitors
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the core belief that guides everyone at Boston Medical Center?
Life's greatest privilege is having a world without cancer
Life's greatest privilege is taking care of those around you
Life's greatest privilege is being the leader in every market
Life's greatest privilege is achieving profitable growth
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What happens when a brand reveals its soul?
The relationship between the brand and its audiences weakens
People give less money and make fewer appointments
Everyone who shares the core belief will be attracted to the brand
The brand loses its authenticity
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of brand storytelling according to the text?
To have multiple personalities to attract different audiences
To brag about the brand's superiority
To demonstrate what matters most to the brand
To constantly interrupt people with advertisements
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