Brand Storytelling Quiz

What is the main message of the text?

• Brands should have multiple personalities to attract different audiences

• Brands should focus on profitability and market domination

• Brands should build relationships with people by sharing their core beliefs

• Brands should constantly brag about themselves to attract people

What is the 'happily ever after' of a brand?

• To achieve profitable growth and be the leader in every market

• To have a world without cancer

• To have a more exciting life

• To make a difference in the world and the people they serve

What is the core belief that guides a brand to its 'happily ever after'?

• What the brand does

• How the brand does it

• Why the brand does what it does

• Where the brand does it

Why is it important for a brand to have an authentic core belief?

• To build strong relationships with people who share their beliefs

• To attract different audiences with different beliefs

• To pretend to be someone it's not

• To build temporary advantages over competitors

What is the core belief that guides everyone at Boston Medical Center?

• Life's greatest privilege is having a world without cancer

• Life's greatest privilege is taking care of those around you

• Life's greatest privilege is being the leader in every market

• Life's greatest privilege is achieving profitable growth

What happens when a brand reveals its soul?

• The relationship between the brand and its audiences weakens

• People give less money and make fewer appointments

• Everyone who shares the core belief will be attracted to the brand

• The brand loses its authenticity

What is the main goal of brand storytelling according to the text?

• To have multiple personalities to attract different audiences

• To brag about the brand's superiority

• To demonstrate what matters most to the brand

• To constantly interrupt people with advertisements

What is the role of relationships in the success of brands?

• Brands should constantly brag about themselves to attract people

• Brands should focus on profitability and market domination

• Strong relationships with people are the lifeblood of brands

• Relationships are not important for brands

What is the core belief that guides Harley-Davidson?

• Having a world without cancer

• Being the leader in every market

• Achieving profitable growth

• Freedom is exhilarating

What is the main difference between a brand's temporary advantages and its core belief?

• Temporary advantages can be met or beat by competitors, while the core belief cannot

• Temporary advantages are focused on profitability, while the core belief is not

• Temporary advantages are stated directly, while the core belief is not

• Temporary advantages are unique to the brand, while the core belief is not