Quiz 3 Information Systems in Retail and CRM Software

What is a retail information system?

• A. A system for tracking wildlife in retail environments

• B. A system for reporting and data analysis in the retail industry

• C. A system for managing human resources in retail

• D. A system for predicting sales in the retail sector

What does UPC stand for in the context of retail?

• A. Universal Price Code

• B. Unified Product Code

• C. Unique Product Check

• D. Universal Product Code

What is RFID used for in retail?

• A. Tracking trade items using barcodes

• B. Conducting surveys with customers

• C. Automatically identifying and tracking objects

• D. Managing human resources data

What is the purpose of a data warehouse (DW) in retail?

• A. Tracking customer purchases

• B. Reporting and data analysis

• C. Managing finance data

• D. Conducting surveys with customers

What does the supply chain in retail include?

• A. Only the flow of goods

• B. Only the actions involved in manufacturing

• C. All activities, organizations, materials, and information involved in the process

• D. Only the transportation leg of the supply chain

How can vendors and retailers coordinate efforts in the supply chain?

• A. Planning promotions

• B. Sharing real-time sales data

• C. Both A and B

• D. Neither A nor B

What is the primary purpose of CRM systems in retail?

• A. Managing finance data

• B. Conducting data analysis

• C. Capturing internal data about customers

• D. Tracking trade items with barcodes

What are common privacy issues surrounding CRM tools?

• A. Lack of returns

• B. Personal data being shared legally without customer knowledge

• C. Response to survey requests

• D. Positive reviews on social media

What does a business 'look for' in its customers for customer retention?

• A. Average return frequency

• B. Lack of survey responses

• C. Positive reviews on social media

• D. Average purchase amount

What is one-to-one marketing?

• A. Marketing to one customer at a time

• B. Marketing to a large audience

• C. Marketing with one primary goal

• D. Marketing using only one channel