Design elements and principles

..... is different kinds of visible light

• Shape

• Line

• Colour

• Texture

Match the following

• texture

• A variation of the intensity of colour

• Shape

• A 3 dimensional entity

• tone

• Refers to the surface of an object or image

• A continuous mark on a surface

• A 2 Dimensional inclosure

• form

• line

The smallest mark in a visual communication

• shape

• point

• line

• form

This can be symmetrical or asymmetrical

• contrast

• hierarchy

• figure ground

• balance

Refers to a difference in 2 or more components in visual communication

• cropping

• contrast

• tone

• balance

Match the following

• repetition of one or more visual units

• cropping

• order in which components are seen

• Scale

• refers to relative sizes of objects

• hierarchy

• refers to the ratio of the dimensions

• proportion

• Refers to cutting of a component

• pattern

is used in communication design and interactive experience to help designers create visual hierarchies and organise information in a way that is easy for viewers to understand and navigate

• similarity

• closure

• continuity

• proximity

In communication design this is used to create cohesive designs by manipulating shapes, colours & other visual elements to prompt the viewer to complete the missing parts

• Closure

• Similarity

• Proximity

• Continuity

This refers to the way our brains naturally group together elements that are visually and conceptually similar.

• Proximity

• Similarity

• Continuity

• Closure

These are elements that share similar attributes such as colour, shape, size, texture, or orientation, are perceived as belonging together and forming a coherent group, despite actually them coming from different groups.

• Closure

• Similarity

• Closure

• Proximity