MCO - ADOC : Communication commerciale
Authored by Alizée PIACENTINI
Other
University
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18 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
L'information sur le lieu de vente (ILV) a un objectif
Cognitif
Conatif
Affectif
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La publicité sur le lieu de vente (PLV) a un objectif
Cognitif
Affectif
Conatif
La réponse D
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La fiche technique et la fiche conseil ont le même objectif ?
Vrai
Faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les étiquettes énergétiques sont obligatoires (pour l'électroménager)
Vrai
Faux
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'étiquette de prix est un support
de PLV
d'ILV
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La PLV promotionnelle est
Permanente
Ephémère
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un display est un présentoir reprenant la marque du produit vendu
Vrai
Faux
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