1st PPT sa Principles of Marketing

is the systematic process of creating,

communicating, delivering, and exchanging offerings

of value to customers, clients, partners, and society

at large.

It encompasses a broad range of activities,

including market research, product development,

pricing, promotion, and distribution, aimed at

meeting customer needs and achieving

organizational objectives (American Marketing

Association, 2007).

To simplify, it is the art and science of delivering

value, and satisfying the needs and wants of

customers.

4 key principles (FAIC) ????

Marketing management starts with a deep

understanding of the customer's needs and

wants. Businesses need to stay closely connected

to their customers to ensure that they are

delivering value and solving real problems.

Marketers must be able to move quickly and

adapt to changes in the market. This requires a

flexible marketing strategy that can be adjusted

in real-time based on customer feedback and

market trends.

Businesses need to be innovative in their

approach to marketing. This means trying new

tactics and strategies, experimenting with

different channels and messaging, and constantly

pushing the boundaries of what's possible.

Marketing management is often constrained by

limited budgets and resources. As a result,

entrepreneurs must be scrappy and find ways to

achieve their marketing goals without breaking

the bank.

is a vital process for businesses because no venture can become established and grow without a customer market. The process of acquiring and retaining customers is at the core of (?????).

is a comprehensive set of marketing tactics or variables that an organization combines to promote its products or services effectively to its target market. It is often referred to as the "4Ps" of marketing, which stands for Product, Price, Place, and Promotion.