Any piece of writing, not just a textbook.

Convincing an audience to agree with your standpoint

Statement of Facts. Telling the story.

Any piece of writing, not just a textbook.

Originally, the way in which oratory (speechmaking) is spoken, gestures to be used, etc

What is being communicated in a text (also "Message").

Ancient Greek philosopher, 4th century BC.

Statement of Facts. Telling the story.

Generally, the art of logical argument, the simple recognition that every question has two sides,

Any piece of writing, not just a textbook.

The first part or paragraph of a persuasive text.

Statement of Facts. Telling the story.

Any piece of writing, not just a textbook.

Cheating by stealing someone else's words or ideas without giving credit.

Any piece of writing, not just a textbook.

Statement of Facts. Telling the story.

Using someone else's words in your own text to support what you have written.

Any piece of writing, not just a textbook.

Convincing an audience to agree with your standpoint

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

a way to manipulated information so that one product looks better than another

to create fear and arouse prejudice by using negative words (bad names)

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

a way to manipulated information so that one product looks better than another

he indefinite continued progress of existence and events in the past, present, and future regarded as a whole.

GLITTERING GENERALITIES

vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason.

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

to create fear and arouse prejudice by using negative words (bad names)

one in which the speaker presents themselves as an average Joe

to create fear and arouse prejudice by using negative words (bad names)

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

he indefinite continued progress of existence and events in the past, present, and future regarded as a whole.

one in which the speaker presents themselves as an average Joe

to create fear and arouse prejudice by using negative words (bad names)

having a famous person or figure (it can even be an animated character!) endorse and support a product or brand

a way to manipulated information so that one product looks better than another

having a famous person or figure (it can even be an animated character!) endorse and support a product or brand

a way to manipulated information so that one product looks better than another

to create fear and arouse prejudice by using negative words (bad names)

projecting positive or negative qualities (praise or blame) of a person, entity, object, or value

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

having a famous person or figure (it can even be an animated character!) endorse and support a product or brand

Appealing to the emotions of your audience.

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

he indefinite continued progress of existence and events in the past, present, and future regarded as a whole.

when someone claims there are only two possible options or sides in an argument when there are actually more

projecting positive or negative qualities (praise or blame) of a person, entity, object, or value

a way to manipulated information so that one product looks better than another

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

FALSE CAUSE AND EFFECT

This fallacy falsely assumes that one event causes another

to create fear and arouse prejudice by using negative words (bad names)

Appealing to the emotions of your audience.

projecting positive or negative qualities (praise or blame) of a person, entity, object, or value

the repeating of a certain symbol or slogan so that the audience remembers it.

a way to manipulated information so that one product looks better than another

when someone claims there are only two possible options or sides in an argument when there are actually more

having a famous person or figure (it can even be an animated character!) endorse and support a product or brand

manipulates your emotions to persuade you to purchase particular goods, services, and viewpoints through advertising.

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason.

the repeating of a certain symbol or slogan so that the audience remembers it.

a strategy to draw people to a product and alter their perceptions of competing goods.

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

projecting positive or negative qualities (praise or blame) of a person, entity, object, or value

This fallacy falsely assumes that one event causes another

the way to attract customers towards a product and change their views about other's products.

having a famous person or figure (it can even be an animated character!) endorse and support a product or brand

vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason.

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

message is aimed at the audience most likely to be useful to the propagandist

vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason.

having a famous person or figure (it can even be an animated character!) endorse and support a product or brand

projecting positive or negative qualities (praise or blame) of a person, entity, object, or value

he familiarity of consumers with a particular product or service.

to create fear and arouse prejudice by using negative words (bad names)

when someone claims there are only two possible options or sides in an argument when there are actually more

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

Looks at disseminating information, maintaining public image of a subject and is constantly promoted.

to create fear and arouse prejudice by using negative words (bad names)

projecting positive or negative qualities (praise or blame) of a person, entity, object, or value

This fallacy falsely assumes that one event causes another

TELEVISION ADVERTISEMENT

Advertisers and marketers may refer to television commercials

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

Appealing to the emotions of your audience.

This fallacy falsely assumes that one event causes another

news without factual information that did not actually occur

(usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely:

the persons reached by a book, radio or television broadcast, etc.; public:

news that has factual information and actually occured

false information that is spread, regardless of whether there is intent to mislead:

(usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely:

the use of irony, sarcasm, ridicule, or the like, to expose, denounce, or deride the folly or corruption of institutions, people, or social structures:

Optithe main idea of a story, news article, or television showon 4

a way to manipulated information so that one product looks better than another

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

a party, cause, movement, etc., that by its mass appeal or strength readily attracts many followers:

to create fear and arouse prejudice by using negative words (bad names)

the tendency of some consumers to continue buying the same brand of goods rather than competing brands.

Appealing to the emotions of your audience.

the repeating of a certain symbol or slogan so that the audience remembers it.

vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason.

The indefinite continued progress of existence and events in the past, present, and future regarded as a whole.

having a famous person or figure (it can even be an animated character!) endorse and support a product or brand

information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

This fallacy falsely assumes that one event causes another

(usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely:

the quality of being believable or worthy of trust:

the persons reached by a book, radio or television broadcast, etc.; public:

the use of irony, sarcasm, ridicule, or the like, to expose, denounce, or deride the folly or corruption of institutions, people, or social structures:

the quality of being believable or worthy of trust:

(usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely:

the persons reached by a book, radio or television broadcast, etc.; public:

deliberately misleading or biased information; manipulated narrative or facts; propaganda:

the persons reached by a book, radio or television broadcast, etc.; public:

false information that is spread, regardless of whether there is intent to mislead:

the use of irony, sarcasm, ridicule, or the like, to expose, denounce, or deride the folly or corruption of institutions, people, or social structures:

deliberately misleading or biased information; manipulated narrative or facts; propaganda:

false information that is spread, regardless of whether there is intent to mislead:

the persons reached by a book, radio or television broadcast, etc.; public:

the main idea of a story, news article, or television show

news that has factual information and actually occured

the persons reached by a book, radio or television broadcast, etc.; public:

false information that is spread, regardless of whether there is intent to mislead:

the quality of being believable or worthy of trust:

the main idea of a story, news article, or television show

the quality of being believable or worthy of trust:

false information that is spread, regardless of whether there is intent to mislead:

deliberately misleading or biased information; manipulated narrative or facts; propaganda:

a series of comments, explanations, or annotations:

the persons reached by a book, radio or television broadcast, etc.; public:

deliberately misleading or biased information; manipulated narrative or facts; propaganda:

false information that is spread, regardless of whether there is intent to mislead:

an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen

the persons reached by a book, radio or television broadcast, etc.; public:

(usually used with a plural verb) the means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely:

deliberately misleading or biased information; manipulated narrative or facts; propaganda:

MEDIA MIDTERM23-2

Authored by GABRIELA FIGUEROA

Life Skills

Professional Development

Used 3+ times

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53 questions

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MULTIPLE CHOICE QUESTION

30 sec • 2 pts

RHETORIC

The art of effective verbal or written argumentation and persuasion.

Persuasive appeal from reputation, social position or personal character (your own or someone else's).

Persuasive appeal from emotion (yours, the audience's, or someone else's)

Persuasive appeal from facts, logic or reason

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

ETHOS

The art of effective verbal or written argumentation and persuasion.

Persuasive appeal from reputation, social position or personal character (your own or someone else's).

Persuasive appeal from emotion (yours, the audience's, or someone else's)

Persuasive appeal from facts, logic or reason

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

PATHOS

The art of effective verbal or written argumentation and persuasion.

Persuasive appeal from reputation, social position or personal character (your own or someone else's).

Persuasive appeal from emotion (yours, the audience's, or someone else's)

Persuasive appeal from facts, logic or reason

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

LOGOS

The art of effective verbal or written argumentation and persuasion.

Persuasive appeal from reputation, social position or personal character (your own or someone else's).

Persuasive appeal from emotion (yours, the audience's, or someone else's)

Persuasive appeal from facts, logic or reason

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

METAPHOR

Persuasive appeal from emotion (yours, the audience's, or someone else's)

Comparison, referring to one thing as another.

An imaginary audience consisting of all humanity.

Persuasive appeal from reputation, social position or personal character (your own or someone else's).

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

UNIVERSAL AUDIENCE

Persuasive appeal from reputation, social position or personal character (your own or someone else's).

Comparison, referring to one thing as another.

An imaginary audience consisting of all humanity.

Persuasive appeal from facts, logic or reason

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

VOICE

The rhetor's presence in a text.

The art of effective verbal or written argumentation and persuasion.

"Style."

An imaginary audience consisting of all humanity.

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MEDIA MIDTERM23-2

RHETORIC

ETHOS

PATHOS

LOGOS

METAPHOR

UNIVERSAL AUDIENCE

VOICE

TONE

TEXT

PERSUASION

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