Unit 2/3 Marketing & Brand Review

Consists of Dynamic activities that focus on the customer to generate a profitable exchange.

• Marketing

• Marketing Mix

• Branding

• Profit

The specific group of customers whose needs a company will focus on satisfying

• Marketing

• Target Market

• Target Group

A plan of action for marketing product and consists of the 4 Ps.

• Customers

• Marketing

• Marketing Mix

• Marketing Plan

Anything that can be bought or sold

• Product

• Place

• Price

• Promotion

3 types of products:

• Goods, Services, Ideas

• Goods, Intangible, Tangible

• Services, Intangible, Tangible

• Ideas, Intangible, Tangible

Involves making products available to customers

• Price

• Product

• Place

• Promotion

Process of physically delivering goods to customers.

• Distribution

• Place

• Product

• Promotion

The amount of money requested or exchanged for a product

• Place

• Price

• Product

• Promotion

The process of telling people about the product and the company that offers it.

• Place

• Product

• Promotion

• Price

Prices ending in odd number

• Odd Pricing

• Even Pricing

• Psychological Pricing

• Geographical Pricing