CHAPTER 1

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Leverage on digital platform to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Digital marketing is often referred to as___________.

• online marketing

• internet marketing

• web marketing

• . All of the above

Which of the following is the correct depiction of Digital Marketing?

• E-mail Marketing

• Social Media Marketing

• Web Marketing

• All of the above

Which of the following is the correct depiction of Digital Marketing?

• E-mail Marketing

• Social Media Marketing

• Web Marketing

• All of the above

__________ doesn't fall under the category of digital marketing.

• TV

• Billboard

• Radio

• All of the above

__________ doesn't fall under the category of digital marketing.

• TV

• Billboard

• Radio

• All of the above

Which of the following is incorrect about digital marketing?

• Digital marketing can only be done offline

• Digital marketing cannot be done offline.

• Digital marketing requires electronic devices for promoting goods and services.

• In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

What is the objectives of marketing?

• Hire new staff

• Increase sales

• Influence the potential buyer

• Business expansion

What is digital marketing?

• The marketing of products or services through digital methods such as the internet.

• The marketing of a digital product such as a mobile device or computer.

Which segment do eBay.com, Amazon.com belong to?

• B2B

• B2C

• C2C

• C2B