Promotion Quiz

What is promotion?

• A form of communication used to inform, persuade, or remind people about products

• A marketing activity used to stimulate consumer purchasing and sales effectiveness

• A type of advertising directed to a targeted group of prospects and customers

• Any activity designed to create a favorable image toward a business

What is product promotion?

• A marketing activity used to stimulate consumer purchasing and sales effectiveness

• A type of advertising directed to a targeted group of prospects and customers

• Any activity designed to create a favorable image toward a business

• A form of communication used to inform, persuade, or remind people about products

What is institutional promotion?

• Any activity designed to create a favorable image toward a business

• A marketing activity used to stimulate consumer purchasing and sales effectiveness

• A type of advertising directed to a targeted group of prospects and customers

• A form of communication used to inform, persuade, or remind people about products

What is the promotional mix?

• A combination of the different types of promotion

• A marketing activity used to stimulate consumer purchasing and sales effectiveness

• A form of communication used to inform, persuade, or remind people about products

• Any activity designed to create a favorable image toward a business

What is personal selling?

• Any form of direct contact occurring between a salesperson and a customer

• A type of advertising directed to a targeted group of prospects and customers

• A marketing activity used to stimulate consumer purchasing and sales effectiveness

• Any activity designed to create a favorable image toward a business

What is advertising?

• A paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

• A marketing activity used to stimulate consumer purchasing and sales effectiveness

• Any activity designed to create a favorable image toward a business

• Any form of direct contact occurring between a salesperson and a customer

What is direct marketing?

• Any form of direct contact occurring between a salesperson and a customer

• A paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

• A marketing activity used to stimulate consumer purchasing and sales effectiveness

• A type of advertising directed to a targeted group of prospects and customers

What is sales promotion?

• A paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

• Any form of direct contact occurring between a salesperson and a customer

• All marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness

• Any activity designed to create a favorable image toward a business

What is public relations?

• Any form of direct contact occurring between a salesperson and a customer

• A paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

• Any activity designed to create a favorable image toward a business

• All marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness

What is publicity?

• A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media

• Any form of direct contact occurring between a salesperson and a customer

• Any activity designed to create a favorable image toward a business

• A paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor