DECA Marketing Cluster Exam

What are the three main types of torts?

• Intentional, negligent, strict

• Strict, loose, intentional

• Loose, intentional, negligent

• Negligent, Strict, Loose

A sportswear company sells its products through only a couple sporting goods retailers in a specific region. This is an example of __________ distribution.

• multiple

• selective

• exclusive

• intensive

Which of the following best describes a nonresponse error in a survey-based research project

• Researchers don't understand who they should survey.

• Only people who are interested in the survey respond

• A sample of data is selected from the wrong population.

• Researchers weren't able to contact potential respondents.

Cheyenne developed a questionnaire about her business with an open-ended question that asked the following: “How awesome do you think our sales associates are?” What is ineffective about this question?

• It has a confusing sentence structure.

• It is a leading question.

• It is a double-barreled question

• It uses unfamiliar terminology.

Which of the following best describes effective survey questions:

• Ambiguous and complex

• Complex and universal

• Clear and neutral

• Neutral and ambiguous

Viola received an email that asked her to fill out a 10-minute survey for market research. Because the email stated she would have her name entered into a contest for a prize, she completed the survey, which asked questions about her interests and wants. Two days later, Viola received a call stating she won the contest. However, the salesperson told her that she needed to first buy a product to claim her prize. This is an example of

• frugging

• sugging

• microtargeting

• onboarding

Francisco wasn’t planning on purchasing a new tie, but when he walked by a display and saw all ties were on sale, he bought one. Francisco’s buying behavior was impacted by a __________ influence.

• social

• cultural

• situational

• psychological

When marketers develop the promotion element of the marketing mix, which of the following factors should they take into consideration:

• The types of special features a product has

• Where to make a product available

• Bringing in the amount of income they need

• How to coordinate communication efforts

Which of the following is an advantage of mass marketing:

• It provides more possibilities for success at a high cost.

• It is more precise than segment marketing.

• It looks to discover customers' specific needs

• It communicates a broad message to a large audience.

Which of the following is something that can be found in the situation analysis section of a marketing plan:

• How the target market will use a product

• Strengths and weaknesses of competition

• Information on a market exit strategy

• A company's mission statement