XII Advertising Forms

What is the purpose of institutional advertising?

• To directly sell a product

• To compare with other brands

• To promote the image of the company

• To advocate for social causes

What is another name for public service advertising?

• Social media advertising

• Social awareness advertising

• Commercial advertising

• Advocacy advertising

What is the main aim of advocacy advertising?

• To advocate for social causes

• To influence public opinion on important matters

• To promote a specific product

• To compare with other brands

What is the purpose of comparative advertising?

• To advocate for social causes

• To directly sell a product

• To compare with other brands

• To promote the image of the company

What is cooperative advertising?

• When a company promotes its image

• When two businesses share cost of advertising by advertising together

• When a company advocates for social causes

• When a company directly sells a product

What is the advantage of direct mail advertising for start-ups?

• It is not effective

• It can create awareness and interest in a new product

• It is not personal

• It is not testable

What is the purpose of point-of-purchase advertising?

• To induce impulsive buying

• To compare with other brands

• To directly sell a product

• To promote the image of the company

When is informational advertising mostly used?

• When a company promotes its image

• When a new product is first being introduced

• When a company advocates for social causes

• When a company directly sells a product

What is the emphasis of informational advertising?

• To provide comprehensive information about the product

• To directly sell a product

• To promote the image of the company

• To compare with other brands

What is the ultimate aim of all advocacy?

• To promote a specific product

• To compare with other brands

• To influence public opinion on important matters

• To directly sell a product