Grade 10- Review - Check point 3

Norah’s business sells vegetables to restaurants.

 

What type of market is Norah’s business a part of?

• • 
    

    Industrial market

• • Stock market

• • Consumer market

• • Media market

People use apps on their smartphones to buy tickets for the cinema. They no longer buy printed tickets on paper.

What type of market change is this an example of?

• • Taste and fashion change

• • Technologies change

• • Salaries change

• • Populations change

Which one of the following is an example of demographic segmentation?

• Small cars in big cities

• Shoes for children aged 2-5 years

• Heaters for cold weather

• Umbrellas for rainy countries

What is market research?

• • The process of setting an appropriate price that meets the needs of customers.

• • The process of creating distribution channels so the product can reach customers.

• • The process of collecting information about customers, competition and the market.

• • The process of communicating to customers how their needs will be met.

Which primary research method is used when a business brings together a group of consumers to discuss elements of a product?

• • Focus group

• • Observation

• • Questionnaire

• • Interview

Muneerah wants to sell fresh fruit juice in Sharjah. She did market research to find out about other businesses that also sell fresh fruit juice in Sharjah.

Which benefit of market research is this an example of?

• • Building customer profiles

• • Identify market gaps

• • Finding out about competitors

• • Predicting market changes

Which part of product design describes how the product works and what it does?

• • Slogan

• • Cost-effectiveness

• • Aesthetics

• • Function

Lindt Lindor Chocolate Truffles often have different ingredients added.

Which characteristic of a successful product is this an example of?

• • A product should satisfy a need or a want of customers.

• • The product should have a special design to make it different to other products.

• • A product can be changed to include new features

• • It must be possible to make a profit.

Roles watches sell for Dh10,00 and more.

What is the Unique Selling Proposition of Rolex?

• • Low quality and cost-effective

• • Technology

• • High quality and luxury

• • Healthy and organic

In 2016, the UAE government made price-fixing illegal.

 

What type of factor influencing price is this an example of?

• • Cost of the product

• • Price of similar products

• • Demand

• • Laws