
L8 building EC website
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Computers
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the visioning process in building an e-commerce website?
Setting short-term goals and aspirations
Defining a clear and inspiring picture of what the project aims to achieve in the future
Identifying the target audience and market structure
Creating a strategic analysis and marketing matrix
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a basic revenue model for e-commerce businesses?
Social media engagement
Donation-based revenue
Product giveaways
Subscription fees
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can the target audience for an e-commerce site be described?
By the number of employees in the target market
By the digital usage patterns of the target audience
By the geographical location of the target market
By the number of competitors in the market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a ballpark figure estimate in the context of e-commerce?
The exact number of competitors in the market
The cost of a product with high precision
The total revenue generated by the business model
A placeholder estimate for conversation or estimation purposes
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the foundation for revenue and success in an e-commerce site?
Static content
Paid advertising content
Dynamic content
User-generated content
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a SWOT analysis help in strategizing for a business?
Addressing unmet needs and new technologies
All of the above
Identifying strengths and weaknesses
Identifying opportunities and threats
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four different kinds of e-commerce presence that firms need to consider?
Website, mobile app, social media, and email marketing
Online store, marketplace, social media, and email marketing
Online store, marketplace, social media, and mobile app
Social media, email, website, and mobile app
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