Final_Test_Group_2

Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).

The speaker compares throwing adverts into the air to ...

• Internet advertising.

• wasting money on advertising.

• advertising with leaflets.

Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).

His first piece of advice is to ....

• make sure people find you on the search engine.

• make sure people visit the search engine.

• set up a search engine.

Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).

Spend plenty of time on ....

• promoting others on your site.

• creating links to increase traffic.

• recommending your product on other sites.

Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).

The speaker ...

• thinks email can be effective.

• is doubtful about using email.

• never sends marketing emails.

Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).

It's a good idea to ...

• give free samples away at the beginning.

• make the website free to visit.

• offer something free to encourage people to return.

Read the text above and mark the following statement true (T) or false (F) .

Strategic planning involves only outlining long-term goals.

• T

• F

Read the text above and mark the following statement true (T) or false (F) .

Adaptability is unnecessary in the dynamic business environment.

• T

• F

Read the text above and mark the following statement true (T) or false (F) .

Customer satisfaction has no impact on a business's reputation.

• T

• F

Read the text above and mark the following statement true (T) or false (F) .

An effective marketing strategy should primarily focus on online presence.

• T

• F

Read the text above and mark the following statement true (T) or false (F) .

Thanks to effective financial management business people can survive economic crises.

• T

• F