Final_Test_Group_2
Authored by Andrzej Dąbrowski
English
University
Used 2+ times
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26 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).
The speaker compares throwing adverts into the air to ...
Internet advertising.
wasting money on advertising.
advertising with leaflets.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).
His first piece of advice is to ....
make sure people find you on the search engine.
make sure people visit the search engine.
set up a search engine.
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).
Spend plenty of time on ....
promoting others on your site.
creating links to increase traffic.
recommending your product on other sites.
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).
The speaker ...
thinks email can be effective.
is doubtful about using email.
never sends marketing emails.
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Listen to someone who runs a web business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Choose the best answer (A), (B) or (C).
It's a good idea to ...
give free samples away at the beginning.
make the website free to visit.
offer something free to encourage people to return.
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Read the text above and mark the following statement true (T) or false (F) .
Strategic planning involves only outlining long-term goals.
T
F
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Read the text above and mark the following statement true (T) or false (F) .
Adaptability is unnecessary in the dynamic business environment.
T
F
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