Digital Marketing Mid Term

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Leverage on digital platform to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)

• Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing

• Creating and sharing useful, relevant and quality content content i.e. Content Marketing

• Engaging consumers at a booth by showing content on the tablet to generate interest

• Reaching consumers through their mobile phone with content and information i.e. mobile marketing

To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

• Digital Advertising

• Search Engine Marketing

• Search Engine Optimisation

• Display Advertising

Which of the list is NOT a digital marketing advantage?

• Cost effectiveness

• Higher engagement compared to traditional marketing

• ROI is easily tracked

• All audience is suitable for digital marketing

What is a a factor to ensure consistently good ranking on a search engine?

• Good passwords

• Good details

• Good users

• Good keywords

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

Marketing to specific customers based on their location

• Pyschographic

• Behavioral

• Geographic

• Demographic

What does "branding" mean in digital marketing?

• Your target market

• Market Segmentation

• Personal identity/image

• All of them

The ultimate form of marketing communications which known as a ‘pay-per-performance marketing’ method and it’s a commission-based

• Viral marketing

• Affiliate marketing

• Email marketing

• Outbound marketing