
Digital Marketing Mid Term
Authored by Dr. Abhishek Singh
Business
University
Used 3+ times

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50 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
2.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)
Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing
Creating and sharing useful, relevant and quality content content i.e. Content Marketing
Engaging consumers at a booth by showing content on the tablet to generate interest
Reaching consumers through their mobile phone with content and information i.e. mobile marketing
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
4.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
5.
MULTIPLE SELECT QUESTION
1 min • 1 pt
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
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