BBI Chapter 7 Quiz

Companies use a process that includes many activities to market their products. Which of the following activities is NOT a marketing strategy?

• programming
• pricing
• promoting
• planning

An example of demographics is

• lifestyle
• values
• age group
• competition

The marketing mix is

• product, promotion, place, and price
• research, analyze, produce, and test
• produce, test, price, promote
• who will buy, when will they buy, where will they buy, and why do they buy

A target market is

• the whole consumer market
• a group of consumers who are similar in some way
• the competition
• a wide age range of consumers

Labelling includes

• consumer information relevant to the product
• country of origin of the product
• a warning about 'mad cow' disease
• the jingle used in television advertising

AIDA stands for

• action, interest, desire, attention
• action, introduction, desire, attention
• attention, interest, devotion, action
• attention, interest, desire, action

Public Relations does NOT involve

• selling products
• maintenance of good reputation
• promoting public goodwill
• sponsoring sports teams

Advertising has three objectives. They are to

• inform, persuade, and sell
• persuade, sell, and follow up
• inform, persuade, and remind
• oral, visual, and both oral-visual

The following is NOT a form of advertising media:

• television
• a press release
• magazine
• Internet

One huge advantage of advertising on the Internet is that

• marketers are increasingly able to target people when they have the impulse to buy
• marketers can better demonstrate their product or service
• marketers can better provide personal assistance through a sales associate
• marketers can use more contests to attract consumers