SOCMED QUIZ

SOSTAC. C is referring to _______

• CAT

• CONTROL

• CONVERSION

• CATERPILLAR

________ - site stickiness and visit duration.

• SELL

• SERVE

• SIZZLE

• SPEAK

____________ means that every customer to a communication should be followed up by a series of relevant communications.

• RIGHT TOUCHING

• LEFT TOUCHING

• NO TOUCHING

• RIGHT CONVERSION

A combination of communication should be done to encourage customers that have abandon their shopping cart. Which of the below right touching checklist suit this statement.

• Getting the frequency right

• Reducing online attrition

• Getting the offer right.

• Getting the channel right.

__________ in digital marketing, the contact with the brand is initiated by the customers.

• Engagement mechanism

• Push mechanism

• Pull mechanism

• Syndication mechanism

Representation. New distribution model. Which of the below "P" is referring to this 2 factors.

• Price

• Product

• Promotion

• Place

In the 1st "P" which product - what is the most important element to have?

• Adding digital value to the product

• Selecting the correct price mechanism

• Choosing the best place to sell the product

• Give BIG discounts!!

If a company chooses a promotional mix of merchandising, which of the below is the BEST way to execute it?

• Do interactive display ads

• Web site design

• Opt-in email

• Photographs of real packaging

Which of the below is NOT part of the 6 key promotion issues?

• Creativity

• Interaction

• Resourcing

• Promoters

Which of the below is NOT the reason people come back to your site?

• High-quality content

• Slow to moderate download

• Frequently updated content

• Ease of use