Marketing Mix Lesson

4 Ps of the Marketing Mix Include

• Payment, Promotion, Place, Price

• Promotion, Product, Place, Pride

• Promotion, Product, Place, Price

• None of the above

Promotion includes

• Sales Promotion

• Advertising

• Public Relations

• All the above

Features, Quality, Branding, and Packaging are included in

• Promotion

• Product

• Place

• None of the above

Marketing mix is the mixture of controllable marketing variable that the firm uses to pursue the sought level of sales in the target market

• True

• False

A marketing mix is a selection of marketing tools that exclude several areas of focus that can be combined to create a comprehensive plan.

• True

• False

The 7Ps of the marketing mix is a modification from the 4Ps model which is generally used in the product industries. Booms and Bitner proposed a model of 7 Ps which comprise the original four elements plus three new ones - people, process, and physical evidence.

• True

• False

People places the focus on the personalities who represent the product. In the current era, that means not only sales and customer service employees but also social media influencers and viral media campaigns.

• True

• False

Processes are important to deliver quality service. As services are tangible, processes become all the more vital to ensure compliance with the chosen standards.

• True

• False

Customers need consistent and concrete clues to judge the offer. This is where ________ evidence plays its role

• Visible

• Physical

• Tangible

• All the above

All the P's of marketing can work independently to achieve the objectives of the marketing mix

• True

• False