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Marketing Mix Lesson

Authored by Chitivwa Zimba

Other

University

Used 2+ times

Marketing Mix Lesson
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4 Ps of the Marketing Mix Include

Payment, Promotion, Place, Price

Promotion, Product, Place, Pride

Promotion, Product, Place, Price

None of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion includes

Sales Promotion

Advertising

Public Relations

All the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Features, Quality, Branding, and Packaging are included in

Promotion

Product

Place

None of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing mix is the mixture of controllable marketing variable that the firm uses to pursue the sought level of sales in the target market

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing mix is a selection of marketing tools that exclude several areas of focus that can be combined to create a comprehensive plan.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 7Ps of the marketing mix is a modification from the 4Ps model which is generally used in the product industries. Booms and Bitner proposed a model of 7 Ps which comprise the original four elements plus three new ones - people, process, and physical evidence.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

People places the focus on the personalities who represent the product. In the current era, that means not only sales and customer service employees but also social media influencers and viral media campaigns.

True

False

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