Advertising Media Quiz

What is an advantage of using radio as an advertising media?

• High production costs

• Lack of visual elements

• Wide reach and ability to target specific demographics

• Limited visual impact

What is a disadvantage of using television as an advertising media?

• High production costs

• Lack of visual elements

• Wide reach and ability to target specific demographics

• Limited visual impact

What is an advantage of using newspaper as an advertising media?

• Declining readership and circulation

• Limited visual impact

• Targeted reach for specific geographic areas

• Less effective for time-sensitive promotions

What is a disadvantage of using handbill as an advertising media?

• Interactive and engaging formats

• Global reach and ability to target specific audiences

• High competition for attention

• Easily ignored or discarded

What is an advantage of using magazines as an advertising media?

• Higher production costs

• Less immediate impact compared to other media

• Limited reach compared to mass media

• Targeted reach for specific interests or demographics

What is a disadvantage of using internet as an advertising media?

• Ability to target specific geographic areas

• High competition for attention

• High visibility and exposure to a wide audience

• Continuous promotion 24/7

What is an advantage of using billboards as an advertising media?

• Ability to target specific geographic areas

• Limited time for message absorption

• No interaction or engagement with the audience

• High visibility and exposure to a wide audience

What is a disadvantage of using radio as an advertising media?

• High production costs

• Wide reach and ability to target specific demographics

• Limited visual impact

• Lack of visual elements

What is an advantage of using television as an advertising media?

• Short airtime slots limit message length

• High production costs

• Wide reach and ability to target specific demographics

• Limited visual impact

What is a disadvantage of using newspaper as an advertising media?

• Longer shelf life compared to other media

• Ability to reach older demographics

• Targeted reach for specific geographic areas

• Declining readership and circulation