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Professional Development

40 Qs

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Professional Development

Practice Problem

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Ackerman 4767

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40 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

This must be consistent in different channels

Message/key ideas

omnichannel

price

place

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

---- and ---- became central to IMC, as brands focused on creating and engaging and valuable content to connect with audiences.

price

content marketing and story telling

place

tag

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

activities aimed at managing and enhancing the reputation of an organization or brand. include media relations, crisis management, event planning, and stakeholder communication.  plays a crucial role in building and maintaining a positive brand image. It complements advertising by providing credibility through third-party endorsements and earned media coverage.

advertising

omnichannel

PR

digital marketing

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

involves creating and placing paid promotional messages in various media channels such as television, radio, print, outdoor, and digital platforms. It aims to reach a wide audience and create awareness of a product, service, or brand.

personal selling

advertising

pr

digital marketing

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

It provides a clear understanding of the organization ' s current position, which is essential for setting meaningful goals and objectives. By identifying strengths and weaknesses, organizations can leverage their advantages and address areas that need improvement

effective resource allocation

risk mitigation

strategic planning

competitive advantage

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Situational analysis provides valuable information for making informed decisions. Leaders can use the data and insights generated from the analysis to choose the most appropriate strategies and tactics for the organization ' s future

risk mitigation

alignment with objective

decision making

market research

7.

FILL IN THE BLANK QUESTION

10 sec • 1 pt

a systematic process used by individuals, businesses, and organizations to evaluate their current internal and external environment. This analysis provides a comprehensive view of the factors that can impact an entity ' s performance, decision-making, and strategic planning.

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