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What is the primary goal of public relations (PR)?

• Generating sales and revenue

• Shaping public perception and influencing opinions

• Creating awareness and interest in products

• Conducting direct sales and email campaigns

How does marketing differ from PR in terms of audience targeting?

• Marketing targets a broader audience, including the general public.

• PR targets specific customer segments to create interest in products

• PR and marketing both target identical audiences.

• PR primarily targets investors and employees.

Which of the following best describes the main focus of PR regarding content and messaging?

• Crafting persuasive messages to drive consumer interest.

• Generating leads and promoting products.

• Storytelling, shaping public perception, and influencing opinions.

• Creating narratives for advertising campaigns.

What communication channels are commonly used in PR?

• Advertising and digital marketing

• Direct sales and email campaigns

• Media coverage, press releases, social media, and events

• Social media engagement and lead generation

How is the success of marketing typically measured?

• By metrics like media coverage, sentiment analysis, and stakeholder engagement

• By achieving specific goals within a set timeframe

• By managing and mitigating crises effectively

• By crafting persuasive messages and narratives

In public relations, stakeholders are individuals, groups, or entities that have an interest in or are affected by an organization's actions, decisions, or communications. What is the primary purpose of identifying and engaging with stakeholders in PR?

• To boost sales and revenue

• To establish dominance in the market

• To build and maintain positive relationships and manage reputation

• To create new products and services

Who are considered primary stakeholders in PR when it comes to the media?

• Customers

• Shareholders

• Journalists, reporters, editors, and media organizations

• Community and local residents

What is the main objective of PR in managing relationships with customers and clients?

• To lower product prices

• To enhance employee morale

• To maintain customer satisfaction and loyalty

• To increase competition with rivals

Which group of stakeholders can impact an organization's reputation through their perceptions and morale?

• Shareholders and investors

• Government and regulatory bodies

• Employees

• Industry associations

In PR, what role do government agencies and regulatory bodies typically play?

• They serve as competitors.

• They provide financial investments.

• They offer public relations services.

• They are stakeholders, especially in industries subject to regulations.