U4 essential vocabulary

Two shorter words for advertisement are:

• Adverb & ad

• Bill & board

• Advert & ad

• Pop-up & ad

A small window that opens on your computer and interrupts you to sell something

• pop-up

• product

• digital celebrity

• target loyalty

The people that a company is aiming at with their adverts.

• Brand loyalty

• Celebrity endorsement

• Target audience

• Digital marketing

Using the internet to promote products

• Jingle

• Pop-up

• Advertising campaign

• Digital marketing

A large board, usually in the street, which has an advert on it.

• Jill board

• Hoarding

• Pop-up ad

• Slogan

When a famous person is used to promote a particular product or service.

• Famous product

• Luxury brand

• Celebrity endorsement

• Persuasive language

An item or thing that a company makes and sells

• Product

• Slogan

• Brand

• Hoarding

A short phrase that's used to sell a product or service

• Marketing

• Jingle

• Logo

• Slogan

A short piece of music that's used in adverts for products and services.

• Brand

• Jingle

• Slogan

• Advertising campaign

A series of adverts used to sell more of a particular product or service.

• Advertising endorsement

• Celebrity loyalty

• Digital marketing

• Advertising campaign