cognitive priming

what is cognitive priming?

• priming happens when one stimulus changes how to percieve how to react to later stimuli

• when you encounter the prime, you notice it more quickly when you see her later than you did the first time

• learning from observation and imitation

• a mental package of information

Where is cognitive priming learned from?

• repetition

• experience

• behaviour

• semantic

define stimulus

• something you see or hear

• experiences over and over again

• how we respond to things

• stress response

what is semantic priming?

• we process a stimulus more quickly because we encourtered it earlier

• knowledge of behaviours, roles and outcomes. stored in memory tell us what to expect in a social situation

• priming happens when the prime and the later stimulus are regularly associated

• the prime and the target belong to similar mental categories

what is associative priming?

repetition priming

• we process a stimulus more quickly because we encountered it earlier

• biological factors influence behaviour

• confabulation

• perceieved behavioural control

what is an affect of priming?

• sets up how we later respond to things

• can be used by adverts to associate their selling point consitently