Black Friday/Cyber Monday

What was the discount on the new Kia Soul that Aarron Schurevich saw?

• 25% discount

• 15% discount

• 20% discount

• 10% discount

What happened after Aarron Schurevich bought the car?

• He received hidden charges in the bills

• The car needed immediate repairs

• He regretted his decision

• He got a tax refund

Why is it hard for the human brain to resist a discount?

• All of the above

• The brain is wired to feel first and think later

• Discounts trigger the release of dopamine in the brain

• Discounts create a sense of urgency and scarcity

What is the role of the cognitive mechanism in resisting a sale?

• It helps in imagining how great life would be with the new thing

• It questions the need and worthiness of the purchase

• It creates a sense of urgency

• It activates the brain's reward circuitry

Why do stores appeal to our crowd mentality during sales?

• To make us feel like we are part of a community

• To create a fear of missing out

• To increase the perceived value of the product

• All of the above

What pricing trick do stores often use to influence our buying decisions?

• Offering unlimited-quantity promotions

• Adding a decoy to make the expensive option look more attractive

• Setting a high suggested retail price

What buying strategy do experts recommend to shop smarter?

• Make a shopping list in advance and stick to it

• Research items to determine if the sale is a good deal

• Give yourself time to cool off from your instant reaction

• All of the above

What can override the emotional state and help resist impulsive buying?

• Buying right away to avoid overthinking

• Take extra time to think before making the decision to buy something

What saved Jorge Barraza from buying a video-game system during the last holiday season?

• The attractive discount on the system

• The suggestion from a friend

• The excitement of the sale

• The long line at the checkout counter since he had more time to think about his purchase

What is the main takeaway about resisting sales and discounts?

• Sales and discounts are always worth it

• Impulsive buying is inevitable and cannot be controlled

• Discounts and sales are always bad and should be avoided

• Always approach sales rationally and think before buying