Discovery Project: Seven Marketing Core Functions

A company builds warehouses in big cities so products can reach urban customers quickly.

• Market Information Management

• Market Planning

• Channel Management

A company stops producing a product that was not selling well.

• Market Planning

• Product Service Management

• Promotion

A gas station offers a reward card that allows customers to earn free gas.

• Pricing

• Selling

• Promotion

A hardware store has a 30% off sale on snow shovels in March.

• Promotion

• Pricing

• Selling

A store clerk describes the features and benefits of a new backpack.

• Product/Service Management

• Selling

• Market Planning

An company designs a new type of running shorts particularly for athletes.

• Market Planning

• Market Information Management

• Product/Service Management

You are invited to participate in a pizza taste test.

• Channel Management

• Product/Service Management

• Promotion

• Market Information Management

Examine: Why do companies collect information about customers’ buying trends?

Analyze: Which of the seven core functions focus on the consumer?