Discovery Project: Seven Marketing Core Functions
Authored by STEPHEN PAYNE
Business
9th - 12th Grade
Used 5+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A company builds warehouses in big cities so products can reach urban customers quickly.
Market Information Management
Market Planning
Channel Management
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A company stops producing a product that was not selling well.
Market Planning
Product Service Management
Promotion
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A gas station offers a reward card that allows customers to earn free gas.
Pricing
Selling
Promotion
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A hardware store has a 30% off sale on snow shovels in March.
Promotion
Pricing
Selling
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A store clerk describes the features and benefits of a new backpack.
Product/Service Management
Selling
Market Planning
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An company designs a new type of running shorts particularly for athletes.
Market Planning
Market Information Management
Product/Service Management
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
You are invited to participate in a pizza taste test.
Channel Management
Product/Service Management
Promotion
Market Information Management
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