Principles of Speech Writing

This entails looking into the profile of the target audience.

• audience analysis

• demography

• psychology

• situation

The profile of the audience include knowing their values, beliefs, attitudes, preferences, cultural backgrounds and racial ideologies and needs.

• audience analysis

• demography

• psychology

• situation

This profile pertains to age range, male-female ratio, educational background and affiliations, degree program taken, nationality, economic status, academic or corporate designations.

• audience analysis

• demography

• psychology

• situation

This profile of the audience pertains to the time, venue, occasion, and size.

• audience analysis

• demography

• psychology

• situation

This is the intended goals or objectives of the speaker. It has three categories.

• Audience analysis

• topic

• purpose

• data gathering

This purpose engage the audience and provides them with amusement

• entertainment

• informative

• emotional

• persuasive

This purpose provides the audience with a clear understanding of the concept or idea presented by the speaker.

• emotional

• entertainment

• informative

• persuasive

This purpose provides the audience with well-argued ideas that can influence their own beliefs and decisions.

• emotional

• entertainment

• informative

• persuasive

Once you have decided on your purpose, you can determine this, for this is the focal point of your speech.

• data gathering

• narrowing down the topic

• purpose

• topic

This process means making your main idea more specific and focused.

• audience analysis

• data gathering

• narrowing down the topic

• topic