Session at JU Pharm - 28.11.23

Which magazine featured on its cover George Merck's pic along with his famous 'Medicine is for people, not for profit...' quote?

• Times

• Guardian

• Newsweek

• New Yorker

Who is often referred to as the 'Guru' of Marketing?

• Jack Trout

• David Ogilvy

• Philip Kotler

• Seth Goddin

What are the 4Ps of Marketing?

• Production, Profit, Place, Publicity

• Product, Price, Place, Profit

• Product, Package, Place, Promotion

• Product, Price, Place, Promotion

What 'positioning' is not?

• Developing product features after considering customer need

• How products are physically arranged on shelves for optimal visibility

• Creating a unique image for a product, differentiating it from competitors

• Setting a product's price relative to production costs and competitors' pricing

Which one is not a typical career option in Pharma Sales & Marketing?

• Brand Manager

• Quality Assurance Manager

• Digital Marketing Manager

• Market Access Maanger