Session at JU Pharm - 28.11.23
Authored by ANIRBAN DUTTA CHOWDHURY
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1st - 5th Grade
Used 3+ times
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5 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
Which magazine featured on its cover George Merck's pic along with his famous 'Medicine is for people, not for profit...' quote?
Times
Guardian
Newsweek
New Yorker
2.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
Who is often referred to as the 'Guru' of Marketing?
Jack Trout
David Ogilvy
Philip Kotler
Seth Goddin
3.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
What are the 4Ps of Marketing?
Production, Profit, Place, Publicity
Product, Price, Place, Profit
Product, Package, Place, Promotion
Product, Price, Place, Promotion
4.
MULTIPLE SELECT QUESTION
20 sec • 10 pts
What 'positioning' is not?
Developing product features after considering customer need
How products are physically arranged on shelves for optimal visibility
Creating a unique image for a product, differentiating it from competitors
Setting a product's price relative to production costs and competitors' pricing
5.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
Which one is not a typical career option in Pharma Sales & Marketing?
Brand Manager
Quality Assurance Manager
Digital Marketing Manager
Market Access Maanger
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