BTS MCO - DRCVC - Compétence 3 : Vente
Authored by Alizée PIACENTINI
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Maslow est à l'origine
de la pyramide des besoins
de la classification des motivations
du classement des freins à l'achat
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
S’offrir une boîte de chocolats correspond à une motivation :
Hédoniste
Oblative
Auto expression
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le processus d’achat comporte
3 étapes
5 étapes
7 étapes
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lors d’un achat impulsif
Le consommateur se sent impliqué
Le prix du produit est peu élevé
Le risque perçu peut être important
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
B to C signifie
Business to Client
Business to Consumer
Business to Chien
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'écoute active consiste à argumenter sur un produit
Vrai
Faux
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La phase de découverte permet de connaitre :
Les motivations d'achat du client (hédoniste, oblative, auto-expression)
Les besoins du client
Les mobiles d'achat (SONCAS)
Les objections du client
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