Persuasive Language

Explain what the purpose of PERSUASIVE language.

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The technique of using 'THE POWER OF THREE' is...

• Being over the top to get your point across.

• Including brief personal stories to add a personal touch.

• Including a list of examples/ reasons.

• Destroying or criticising the opposing viewpoint.

Using 'exaggeration' as a technique is done to...

• Be dramatic and look funny.

• Creating a greater emphasis on a point to get an important point across.

• Lie a little to ensure your point is more convincing.

• Making the audience laugh.

The technique of using 'direct address' is...

• Using personal pronouns to involve the audience in the topic (we, us, together, you)

• Directly opposing another viewpoint.

• Greeting the audience.

• Destroying an opposing argument.

The technique of including an 'anecdote' is...

• Including a brief personal story relevant to the topic.

• Including emotive words/ phrases/ imagery.

• A question that does not require an answer.

• Repeating an important point/ phrase/ fact.

The technique of 'undermining the opposition' is ...

• Repeating an important word/ phrase or fact for emphasis.

• Being over the top/ exaggerating your point.

• Involving the audience by using personal pronouns (we, us, together, etc)

• Thinking ahead of and challenging possible opposing viewpoints to your own.

The technique of 'say again' is when...

• Including a list of three examples/ reasons.

• A question that does not require an answer.

• Repeating an important point, fact, words, etc for emphasis.

• Being over the top/ exaggerating.

The technique of using a 'rhetorical question' is...

• A question that does not require a response from the audience/ reader.

• Destroying or criticising the opposing viewpoint.

• Words/ phrases/ imagery that create an emotive response.

• Include a list of reasons/ examples.

The technique of using 'emotive language' is...

• Being over the top to get your point across.

• Involving the audience using direct and personal pronouns (we, us, they, together)

• A question that does not require a response from the audience/ reader.

• Words/ phrases/ imagery that create an emotional response from audience/ reader.

Write down what each letter of P.E.R.S.U.A.D.E. stands for.

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