Marketing Concepts Quiz

Involves the locations and methods used to make products available to customers

• distribution

• discretionary income

• entertainment

• marketing mix

The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer

• gross impression

• marketing

• product

• promotion

Common characteristics of a group, such as age range, marital status, gender, and income level

• demographics

• discretionary income

• entertainment

• marketing mix

Ways to make customers aware of products and encourage them to buy

• distribution

• discretionary income

• entertainment

• promotion

The creation and maintenance of satisfying exchange relationships

• entertainment marketing

• marketing

• product

• promotion

Whatever people are willing to spend their money and spare time viewing rather than participating in

• demographics

• discretionary income

• entertainment

• marketing mix

What a business offers customers to satisfy needs

• distribution

• product

• promotion

• ratings

The number of viewers a program attracts

• gross impression

• marketing

• product

• ratings

Describes how a business blends the four marketing elements of product, distribution, price, and promotion

• marketing mix

• discretionary income

• entertainment

• promotion

Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

• demographics

• discretionary income

• entertainment

• marketing mix