Marketing Concepts Quiz
Authored by Nicholas Bourgeois
Business
9th - 12th Grade
Used 11+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Involves the locations and methods used to make products available to customers
distribution
discretionary income
entertainment
marketing mix
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
gross impression
marketing
product
promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Common characteristics of a group, such as age range, marital status, gender, and income level
demographics
discretionary income
entertainment
marketing mix
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ways to make customers aware of products and encourage them to buy
distribution
discretionary income
entertainment
promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The creation and maintenance of satisfying exchange relationships
entertainment marketing
marketing
product
promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Whatever people are willing to spend their money and spare time viewing rather than participating in
demographics
discretionary income
entertainment
marketing mix
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What a business offers customers to satisfy needs
distribution
product
promotion
ratings
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