Promotion Quiz

Name (First and Last)

What is promotion?

What is the primary goal of promotion?

• Educating potential customers
• Increasing cusomter usage
• Building a fan base
• Increase sales

What are the five elements of the promotional mix? (Mark all that apply)

• Selling
• Advertising
• Public Relations
• Sales Promotions
• Direct Marketing

What is product placement?

What is an example of product placement? (be specific)

Visual Merchandising is....

• the process of creating three-dimensional displays to promote products
• the ability to see a product
• when a brand creates appealing merchandise
• promoting your product online

T OR F: Reach is the number of people in the target market expected to receive the message through the chosen medium

• True
• False

T OR F: Frequency: the number of times the targeted group has been exposed to the message

• True
• False

One million people seeing Walmart's holiday ad is an example of

• Digital Marketing
• Reach
• Selling
• Frequency