Chapter 8 Changing World and Audience Development Quiz

What is the startup phase of a business?

• The phase where the business is in development and data is being collected

• The phase where the business experiences rapid growth and hires additional staff

• The phase where the business hits a peak and growth slows

• The phase where the business starts to decline

What is the maturity phase of a business?

• The phase where the business is in development and data is being collected

• The phase where the business experiences rapid growth and hires additional staff

• The phase where the business starts to decline

• The phase where the business hits a peak and growth slows

What marks the distinction between the maturity phase and the decline phase of a business?

• The limited growth of five percent or less per year

• The presence of long-term, returning customers

• Three quarters in a row of losing ground

• The fairly permanent, unchanging staff

What is globalization?

• The process of businesses going through different phases in their lifespan

• The process of technology changing the principles of marketing

• The process of national economies becoming more interconnected through trade, finance, and transportation

• The process of social media influencing consumer behavior

How does globalization affect the arts?

• It changes the social topics that artists need to address

• It allows for cross-cultural assimilation and access to worldwide culture

• All of the above

• It changes the context and value proposition of arts organizations

What is the impact of social media on consumer behavior?

• It allows consumers to hide their real selves behind a profile

• It influences how consumers interact with their family, friends, and communities

• All of the above

• It changes the way consumers choose to buy and experience life

How does social media affect the value proposition of arts organizations?

• It decreases the value of the product offering

• It increases the value of the product offering

• It depends on the specific arts organization

• It has no impact on the value of the product offering

What is the electronic age?

• The phase where technology changes the principles of marketing

• The phase where businesses experience rapid growth and hire additional staff

• The phase where arts organizations need to remain relevant among the competition

• The phase where new technology can lead to organizational renewal

How can new technology affect arts organizations?

• It can lead to the end of an art form

• It can result in the decline of arts organizations

• It can change the way art is created and consumed

• All of the above

What is productivity?

• The process of developing relationships with consumers

• The process of measuring the effectiveness of production

• The process of introducing new products

• The process of maintaining a competitive advantage