E-commerce and Social Media Quiz

What is the main purpose of Ecommerce Social Media for companies?

• To share personal photos and videos

• To market their brand and generate sales of their online business

• To play games and quizzes

• To watch live streams

When did Facebook perform a test with virtual gifting?

• Feb 2007

• May 2007

• July 2009

• March 2015

What feature did Facebook introduce in July 2014, allowing brands to sell to people without them leaving Facebook?

• Shop Now button

• Buy button

• Shoppable Posts

• Product tags

Which social media platform has over 1 billion global users and is the most promising for social selling strategies?

• Instagram

• Snapchat

• Twitter

• LinkedIn

What is the purpose of Facebook pixel?

• To create pixel art on Facebook

• To track user behavior on websites

• To play pixelated games

• To measure the number of likes on Facebook posts

What does the term 'Shopping cart abandonment' refer to in ecommerce?

• The rate at which customers add items to their cart

• The rate at which customers abandon their shopping cart without completing a purchase

• The rate at which customers complete a purchase

• The rate at which customers share their shopping cart with others

What does Customer Acquisition Cost (CAC) measure?

• The cost to develop a new product

• The cost to advertise on social media

• The cost to retain a customer

• The cost to buy a customer

What does Average Order Value (AOV) calculate in ecommerce?

• The average number of products per order

• The average time taken to deliver orders

• The average number of orders per customer

• The average amount of money spent by customers per order

What is Customer Lifetime Value (CLV) in ecommerce?

• The value of a customer's life

• The total number of customers a company has

• The net profit each customer's lifelong journey with a company is predicted to bring

• The average time a customer stays with a company

What is the average conversion rate for online shoppers worldwide?

• 1.5 - 2.0 percent

• 2.5 - 3.0 percent

• 3.5 - 4.0 percent

• 4.5 - 5.0 percent