REVISION 1 BHPR3014 INTRO TO CORP COMM

Formulate a new brand name for this business that reflects the nature of business.

Explain why you chose this brand name and how it reflects the nature of business

Formulate a new Vision and Mission statement for this business that is socially

responsible, ethically and culturally acceptable.

Formulate THREE Core Value for this business that is aligned with the new Vision and

Mission statement stated above, and also aligned with universal values.

Propose and classify exactly who will be the company’s primary and secondary Target Audience

for the Corporate Communications Plan. Explain and elaborate WHY you propose this target

audience.

Formulate ONE Communication theme or message that can be used to communicate with

Consumers and Customers in regards to the company’s new vision, mission and core values

above.