Search Engine Optimization

What does SEO stand for?

• Search Engine Optimization

• Social Engine Optimization

• Search Engine Operation

• Secure Electronic Operations

What is the primary purpose of SEO?

• To increase website security

• To enhance the functionality of a website

• To improve a website's visibility in search engine results

• To create more attractive website designs

Which of the following is a key factor in SEO?

• Website color scheme

• Number of images on the website

• Quality and relevance of website content

• Speed of the website host

What is a 'keyword' in the context of SEO?

• A password used to access a website

• A special code embedded in a website for security

• A word or phrase that people use to search for information online

• The name of an SEO software

Which of the following is considered a 'black hat SEO' technique?

• Using relevant keywords

• Creating high-quality content

• Building backlinks from reputable websites

• Keyword stuffing

What role do 'backlinks' play in SEO?

• They decrease website visibility

• They are irrelevant to search engines

• They help to increase a website's authority and ranking

• They slow down the website

What does 'SERP' stand for?

• Search Engine Results Page

• Search Engine Ranking Position

• Site Evaluation and Review Panel

• Secure Electronic Routing Protocol

Which of the following can negatively impact your website's SEO?

• Fast loading speed

• Broken links and 404 errors

• Mobile responsiveness

• High-quality external links

What is 'on-page SEO'?

• Creating advertisements for search engines

• Communicating with customers through search engines

• Buying keywords from search engines

• Optimizing elements on your website to rank higher

How often do search engines like Google update their algorithms?

• Once a year

• Frequently, sometimes daily

• Every few years

• Monthly