Unit 6 - Primary and Secondary data

What information do you think would be helpful for a designer making a chair for a café?

• Tertiary data

• Both primary and secondary data

• Secondary data

• Primary data

What other ways are there of gathering both primary and secondary data?

• Magazines and measurements

• Articles and books

• Interviews and questionnaires

• Focus groups and case studies

What variety of methods could you use to collect market research?

• Physical material testing and measurements

• Articles and books

• Focus groups and case studies

• Interviews and questionnaires

What areas should you consider when carrying out product analysis?

• All of the above

• Form, materials, and manufacturing processes

• Cost, function, and ergonomics

• Standard components, environmental factors, and response to a product

Can you identify some well known items that have evolved and improved with the use of ergonomics?

• All of the above

• Chairs and keyboards

• Watches and sunglasses

• Smartphones and laptops

Do you think everyday items made more comfortable and effective to use are more expensive to make?

• Yes, they are more expensive

• It depends on the item

• None of the above

• No, they are not more expensive

Name two other items that have been improved by the use of anthropometrics

• All of the above

• Cars and airplanes

• Doors and windows

• Desks and bicycles

What role does research play in getting a design specification ‘right’ first time?

• It has no role in getting the design specification right

• It helps in understanding client and user needs

• It is only useful for market research

• It only provides secondary data