GA4 Test

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

• Data retention period

• • Disable data collection

• • Consent Mode

• • IP address settings

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

• • First click

• • Time decay

• Data-driven

• • Last click

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

• User

• • Session

• • Event

• • Product

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

• • Google Ads

• • Website tag

• • Google Marketing Platform

• Firebase SDK 

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.

   You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• • Events from your mobile app can be combined with your existing website data

• Additional events are collected from your website without you needing to change your website’s code

• • Events can be associated with signed-in users to enable cross-device reporting

• • Conversion reporting for the web data stream uses machine learning to distributes credit across channels

To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore.
     What’s the default setting for who can see the exploration?

• • Only you can see it, but you can share it with the other users of the property for them to make edits.

• Only you can see it, but you can share it with the other users of the property in read-only mode. 

• • Anyone in your property can access it and make edits.

• • Anyone in your property can access it in read-only mode.

In which of these situations could you use the Engagement overview report in Google Analytics?

• You’re interested in seeing which pages on your site are getting the most traffic.

• • You’re interested in monitoring user activity as it is happening on your site.

• • You’re interested in seeing where users are coming from before landing on your website.

• • You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. 

    Which of these approaches would provide you with a predictive audience?

• • You create an audience of users who are likely to purchase in the next seven days

• You create an audience of users who started checking out but didn’t complete the purchase 

• • You create an audience of users who made a purchase in the last 30 days

• • You create an audience of users who added items to their purchase wishlist

Whenever a website visitor views any page on your site, they trigger the page_view event.
    What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

• Mark event as conversion

• • Modify event

• • Import event

• Create event 

You are setting up Google Analytics and are asked to set up a data stream as part of the process.
      Which of these describes a data stream?

• A data stream lives within a property and is a source of data from your app or website

• A data stream lives within Explore and, once defined, can be added to any exploration

• A data stream lives within an account and is the container for the data you collect from your apps and sites

• • A data stream lives within Reports and lets you segment and compare your data