Chapter 14 quiz

Chapter 14 quiz

University

71 Qs

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Chapter 14 quiz

Chapter 14 quiz

Assessment

Quiz

Biology

University

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Created by

Makaila Wilkerson

Used 2+ times

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71 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

A salesperson would be most likely to use Standard & Poor's 500 Directory during which stage of the creative selling process?

close

preapproach

handle objections

sales presentation

approach

2.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Yelp and TripAdvisor are both examples of

social networking sites

avatars

product review sites

virtual worlds

location-based social networks

3.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

involves a channel member purchasing large quantities of a product during a discount period, warehousing the product, and not buying the product again until another discount is offered.

Correct!

forward buying

discounting

pushing

rebating

point of purchase displaying

4.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

With ________, a prize is offered to employees who meet a prespecified sales goal or who are top performers during a given period.

sweepstakes

trade show

loyalty programs

diverting

incentive programs

5.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which of the following is a discount to the retailer or wholesaler based on the volume of product ordered?

merchandising allowance

push money

case allowance

forward buying

diverting

6.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which of the following is a bonus paid by a manufacturer to a salesperson for selling its product?

push money

a premium

a rebate

a merchandising allowance

a sweepstakes

7.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

bypass channel intermediaries and sell directly from manufacturer to consumer through personal, one-to-one contact.

direct marketers

direct sellers

order getters

missionary salespeople

transactional sellers

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