Branding and Marketing Vocab Quiz 1

A common story pattern or character that occurs over and over.

• innovative

• archetype

• differentiate

• iconic

To recognize the difference between things and people.

• innovative

• archetype

• differentiate

• iconic

To give someone a quality or characteristic.

• innovative

• endow

• evoke

• iconic

To produce a strong feeling, emotion, or response

• innovative

• endow

• evoke

• iconic

Widely recognizable, highly original, and unique.

• innovative

• endow

• evoke

• iconic

to represent someone or something in a particular way.

• Statistics

• Strategy

• Technique

• Portray

a collection of data counted, measured, and expressed in mathematical language.

• Statistics

• Strategy

• Technique

• Portray

A plan or series of actions to achieve something.

• Statistics

• Strategy

• Technique

• Portray

A method or specific way to do something.

• Statistics

• Strategy

• Technique

• Portray

Common or true to most people in the world

• Iconic

• Universal

• Archetype

• Portray