Marketing Management Unit-2

1. What is the primary purpose of a Marketing Intelligence System?

• Enhancing employee morale

• Monitoring competitor activities

• Managing financial transactions

• conducting team building exerrcises

Which of the following is a key component of a Marketing Intelligence System?

• human resources

• customer service

• market research

• office supplies

What role does data analysis play in a Marketing Intelligence System?

• Reducing system maintenance costs

• Enhancing decision-making processes

• Improving office aesthetics

• Streamlining communication channels

How does a Marketing Intelligence System benefit a business?

• By increasing electricity consumption

• By reducing customer satisfaction

• By providing timely and relevant information

• By limiting timely and relevant information

Which external factor is often monitored by a marketing intelligence system?

• Employee performance

• Economic trends

• Office supplies inventory

• Internal communication channels

In the context of marketing, what does SWOT stand for?

• Simple, Workflow, Optimization, Technique

• Strengths, Weaknesses, Opportunities, Threats

• Social, Media, Outreach, Tactics

• Sales, Winning, Optimization, Tool

How does a Marketing Intelligence System contribute to competitive advantage?

• By promoting unhealthy competition

• By providing inaccurate information

• By enabling informed decision-making

• By ignoring market trends

What is the primary purpose of a Marketing Intelligence System (MIS)?

• Employee training

• Data storage

• Decision support

• Advertising

Which component of the MIS involves the collection of data from both internal and external sources?

• Data processing

• Data analysis

• Data retrieval

• Data collection

What is the role of data warehousing in a MIS?

• Real-time data collection

• Long-term storage and organization of data

• Data analysis for decision-making