EL 5 - Competitive Markets Test

EL 5 - Competitive Markets Test

25 Qs

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EL 5 - Competitive Markets Test

EL 5 - Competitive Markets Test

Assessment

Quiz

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Practice Problem

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Created by

Braden Reed

Used 3+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All people belong to only one market segment.

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The business environment is constantly changing with new products entering the market.

True
False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Competition benefits consumers.

True
False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Weekly supermarket ads are example of non-price competition.

True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Trade shows are examples of information sources.

True
False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of dividing a large group of consumers into subgroups based on specific characteristics and common need:

Target market
Market segmentation
Test market
Market group

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segmentation category is based on where you live:

Demographics
Psychographics
Geographic
Product usage

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