Social Media Study Guide 3

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As he reviews the ethical guidelines he identifies that the code of conduct section needs modification regarding employees personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

• Privacy laws prohibit a company from using guidelines regarding social media usage.

• Personal social media usage can have a negative impact on the company's reputation.

• Personal social media usage would not provide transparency.

• Competitors may recruit employees who are vocal about the company through their social media usage.

Erin has been assigned to grow the social media community for a health provider association. She wants to include job postings and mentoring sections in the community to help other people network. What type of risks will she need to address as she develops the strategy for these community areas?

• Cybercrime and financial loss.

• Damage to reputation and legal issues.

• Regulatory compliance and privacy violations.

• Theft of intellectual property and corporate identity.

Sam, the CEO of a clothing company, is very loyal on political topics and expresses his opinions on the company's twitter account. What is the most likely risk due to this behavior?

• Reputation damage and financial law

• Financial loss and corporate identity theft

• Reputation damage and cybercrime

• Theft of intellectual property and cybercrime

Terry is the social media strategist for a large educational institution and is responsible for social media risks within their communities. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage requires assigning probability levels to threats?

• Identify and resolve

• Monitor and revise

• Manage and mitigate

• Asses and evaluate

James is creating a social media strategy plan in order to help drive company sales. He is selecting various persons that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?

• Define strategies

• Identify the target market

• Listen and analyze

• Set goals

Katie has launched a new natural makeup line and is looking to offer her lipstick line to potential new customers using a social media campaign. She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

• The 91/91 rule

• The 80/20 rule

• Promotion, sharing and engagement

• Reach, relevance, and resonance

During which stages of the social media strategy planning cycle should you perform social media optimization?

• Define strategies, implement, monitor and adjust, listen and analyze

• Implement, monitor, and adjust

• Implement, monitor and adjust, listen and analyze

• Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust.

Sarah works for a company that sells professional wear clothing for women both online and in select retail stores. She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

• A social media audit

• Analysis of current user demographic segmentation

• Development of persona

• A social media audit and a list of social media goals.

A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about the selected products, a map of the client's current location and the date/time the product is available. What kind of business client would best benefit from this social media campaign?

• An art gallery selling antique paintings.

• A mobile pet grooming service.

• A gourmet food truck selling upscale sandwiches.

• A franchise restaurant company with 30 locations.

Dylan works for a small software startup that is looking to use Facebook and twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

• The total number of followers on each platform if each platform gains at least 10 percent more followers the campaign is considered a success.

• The number of link clicks each post receives if more than 50 followers click through to the company website on each post in the campaign it will be considered a success.

• An increase in sales if their current software release. If sales increase by 5 percent, the campaign is considered a success.

• The number of likes and comments each post receives, if more than 10 followers like or comment on each post in the campaign it will be considered a success.