Social Media Study Guide 4

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference. What would be the best strategy to attract the largest number of customers to the signing?

• Post images from the novels to Pinterest

• Schedule and event on Facebook

• Share videos of the previous signing on YouTube

• Update their biographies on LinkedIn

Which of the following is the chief disadvantage to using social media?

• You can gather information about what customers want in products.

• A company can lose control of how its corporate logo is used.

• A company must establish policies covering social media usage and provide training.

• In a crisis situation, a company's reputation can be damaged quicky.

In order to be considered as part of the brand's primary audience, a persona must be:

• Someone who is interested in the product, wants to share the product with more users, and is able to afford the product.

• Someone who is interested in the product, needs the products, and is able to afford the product.

• Considered a brand ambassador, a customer who regularly interacts with your brand, and a returning customer.

• A returning customer who shares the product with other users and who regularly interacts with the brand.

Which of the following is a benefit of researching and creating social media personas for a business?

• Helps you focus on who your main brand consumer is and see your products from their perspective.

• Helps you keep the cost of purchasing social media ads to a minimum.

• Helps you identify problem areas in your campaign during the monitor and adjust the phase.

• Helps you identify the demographics of your current audience.

Allan works for an event planning company that is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the internet describing various games which he wants to incorporate into his own content. Which of the following is the best practice for using curated content ethically?

• Choose multiple articles, pull snippets from them, and use one of the titles from the articles.

• Use the full text from two articles plus snippets from others with links to the original article's websites.

• Use the images and full text from the longest article, add personal editorial comments, and create a new title.

• Create a new title, link to the original sources, and add personal editorial comments.

A midsized tech company has an active presence on multiple platforms. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leverage its organic advertising. What would help them choose the best platform to achieve their goals?

• .Select the best possible graphic designer to create eye-catching compelling advertisements.

• Compare the advertising rates of multiple platforms and choose the least expensive one.

• Identify the most common characteristics of their followers and select the platform that best targets them.

• Consolidate the multiple platforms by migrating users to one network.

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the site. These policies provide David's organization the ability to collect and use data about the user such as their interests. Which of the following would be an inappropriate use of this information?

• The social media marketing manager identifies users with similar sports interests and sends links to upcoming sports events and group activities.

• The social media manager collects data to identify and measure user engagement.

• The owner of the site uses the contact information to sell them services from other companies he owns.

• The legal department sends notices to the user who is using the site inappropriately.

Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends. During which stage of these social media campaigns should Alice define her audience's positions in the social media funnel?

• Implementation and measurement

• Controlling

• Planning

• Preparation

A marine biology expert works as a guide with a whale-watching tour company. He wants to communicate information on scientific research, videos of whale sightings and other events to potential tour customers and whale conservationists. He also wants to share information from his industry peers. Which social media tool can he use to meet these needs?

• Business blog

• Live streaming

• Webinar

• Microblog

Why is it important for an organization to use the same name, username, and e-mail address across multiple social media platforms?

• It creates a social character that is engaging the community.

• So that others can manage the accounts when someone leaves.

• So that followers from one platform will automatically become followers on another platform.

• It improves brand recognition.