Social Media Study Guide 5

Matthew and Ashley are trying to decide whether their company would benefit from having an Instagram account. What is some of the demographic information they must consider in order to make this decision?

• Gender, personality, and geographic segment.

• Marital status, customer income, brand loyalty.

• Geography, favorite activities and customer income.

• Age of their customers, customer income, gender.

A game development company wants to create a new action-adventure game. They already have an established online presence that includes many players of their existing games. They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

• Creation

• Growth

• Leverage

• Cultivation

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

• Encourage the frequent posters to contribute more.

• Offer free yarn skeins to first-time posters.

• Cross-post new projects from a quilters post.

• Create instructional videos of previously posted projects.

Jenn works for a company that sells non-toxic environmentally friendly cleaning products. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

• Images that contain the brand color scheme and products, an infographic on the impact of toxic cleaning chemicals compared to their products, and videos demonstrating how well the product works.

• A wide variety of images with eye-popping color schemes, infographics similar to their competitors, and a podcast discussing how well their products work.

• A profile and cover photo to repurpose across all platforms and a full-length video of an infomercial the company recently aired.

• Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products, and video interviews with various members of the marketing teams.

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

• Repeat the same posts over and over.

• Create compelling ads and promote well-received organic posts.

• Evaluate the click-through rates to your website.

• Address posts to the entire platform audience.

A small business is selling widgets. A recent customer is enthusiastic about her new widget and has shared the business's posts in her personal social media network. What kind of social media communication is this?

• Paid communication

• Owned communication

• Posted communication

• Earned communication

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

• Monitor activities for risk, measure and gather appropriate data and create reports that assess risk and suggest controls.

• Monitor activities for risk, train employees to identify risks, and search social media data to support discovery or legal questions.

• Identify control requirements for risk assessment, identify regulatory or financial risks create reports that assess risk, and suggest controls.

• Create and revise policies for risk assessment, monitor activities for risk and create reports that assess risks and suggest controls.

Drew is managing a social media advertising campaign. He has selected a popular social media site. The site has a flat membership fee plus a pay-per-click fee. Drew will also be outsourcing the graphic design of the ads. What information do you need to calculate the cost per click of a campaign?

• Graphic design cost, membership fee, pay per click fee and total clicks made.

• Employee compensation, cost of goods sold, and pay per click fee.

• E-commerce site listing fees, website development costs, and pay per click fees.

• Total budget amount, pay per click fee and total clicks made.

Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features. His company is launching a new product. Information about the new product has been leaked to the public, ahead of schedule. To mitigate the situation, Kameron first focused on redefining who has access to new product information. What would be the next area to improve?

• Provide training for all employees in the company regarding legal compliance.

• Implement regular reviews of outbound communications.

• Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new information.

• Update computer to eliminate computer vulnerabilities and to prevent theft of intellectual property.

A self-employed motivational speaker is active on several forms of social media, including Twitter, Facebook, and Youtube. However, he does not have the time or resources to maintain a presence on other social media sites. What is the most cost-effective way to make sure potential customers can still reach him?

• Hire someone to create and maintain his online presence on other social media sites

• Expand his marketing efforts to reach potential customers through traditional marketing efforts.

• Create placeholder pages that redirect visitors to his website or other social media sites.

• Ignore the other sites because his primary audience does not participate on them.