Obj 3.01 Marketing Mix AP2 revised

During which part of the marketing plan does one consider how their product is different or better than the competition?

• Situation analysis

• Objectives

• Strategies

• Tactics

A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?

• Situation analysis

• Objectives

• Strategies

• Tactics

Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?

• Competition

• Target market

• Objectives

• Action plan

In which part of a situation analysis should Matt describe why his product is better than others?

• Competition

• Target Market

• Objectives

• Action Plan

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?

• Product

• Price

• Place

• Promotion

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

• competition

• target market

• objectives

• action plan

Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?

• Product

• Price

• Place

• Promotion

Which part of the marketing plan ensures that the marketing efforts remain on track and that funds are spent wisely?

• Tactic

• Objectives

• Strategies

• Action plan

Which part of the marketing plan is a snapshot of the environment that a business has been operating in over a given time?

• Situation analysis

• Objectives

• Strategies

• Tactics

Which type of plan will Allison create that includes yearly objectives to promote her fashion accessory business?

• Financial

• Marketing

• Start-Up

• Target