PR chp13 self study

10. In _______________, communicators strive to impose their views on others.

• Low-context communication

• High-context communication

• Dialogic communication

• Monologic communication
  

3. In which of the following cultures are people less comfortable with ambiguity, and therefore tend to prefer stricter rules and procedures?

• Low power distance cultures

• Masculine cultures

• Collectivist cultures

• High uncertainty avoidance cultures
  

2. Which of the following is NOT one of Hofstede's cultural dimensions?

• approval-denial

• power distance

• individualism collectivisim

• masculinity-femininity

1. In _____________ communication, most of the meaning of a message is stated explicitly in the message, while in _____________ communication most of the meaning of a message is based on context.

• Dialogic; monologic

• Low-context; high-context
  

• Indirect; direct

• Two-way; one-way

4. __________ is our belief that we can perform certain behaviors to achieve certain outcomes, and some psychologists believe it's the key to social learning.

• Cultural aptitude

• cognitive ability

• self efficacy

• emotional intelligence

5. Multinational conglomerates like Omnicom and Publicis that have subsidiaries across the globe and conduct their business internationally are evidence of which of the following?

• Economic convergence
  

• Cultural convergence

• Social convergence

• International convergence

6. Weber Shandwick recommends that public relations practitioners globalize ________ and localize __________.

• Tactics; implementation

• Standards; planning

• Strategies; tactics
  

• Strategies; language

7. Though Mastercard's World Cup campaign targeted publics in Latin America, it failed to consider which of the following:

• Political constraints in Latin America

• Cultural norms in Latin America

• Shift in perception of its athletic partners

• Global social amplification beyond Latin America
  

9. In ___________ public diplomacy, nations strategically use media to promote their agendas, while in ___________ public diplomacy, nations engage their foreign publics in two-way communication to achieve mutual benefits.

• Mediated; relational

• Promotional; mediated

• Promotional; relational

• Mediated; integrated

8. Relational public diplomacy aligns well with which model of public relations?

• Asymmetrical model

• symmetrical model

• one-way model

• public informatin model