PR Chp14 Self Study

PR Chp14 Self Study

12th Grade

10 Qs

quiz-placeholder

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PR Chp14 Self Study

PR Chp14 Self Study

Assessment

Quiz

Journalism

12th Grade

Practice Problem

Hard

Created by

LaShannon Hollinger

Used 6+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

10. According to the text, which of the following core principles must often be balanced with competition?


honesty

advocacy

expertise

loyalty

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

9. According to author Alvin Toffler, which of the following is a "survival strategy for 21st-centry learners"?


adaptability

digital prowess

self-awareness

time management

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7. Which of the following is not a pillar of the Accreditation in Public Relations exam?


Applied ethics and law

Leadership in public relations function

media relations

relaationship management

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. Imagine you want to only serve one "client" and have a more predictable schedule with higher pay. Which of the following would be an ideal place to work?


agency

corporation

non profit

government

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. Imagine you're updating your personal website. In the "About Me" section, you mention that you were recognized in your university's student hall of fame. To which attribute of personal branding does this most closely relate?


strategic

positive

artifactual

promising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. All of the following attributes are core to the idea of personal branding EXCEPT:


strategic

artifactual

audience-centric

promising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. Research shows that branding yourself as positive means:


Appealing to publics by providing value

Addressing noncontroversial topics

Showcasing happy or successful moments

Creating inspirational content

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