Content Strategy Quiz

What is content strategy?

• The implementation of digital marketing strategies

• The analysis of user experience

• The design and layout of a website

• The planning, development, and management of content

When did the term 'content strategy' become common in web development?

• Late 1980s

• Early 2000s

• Mid 2010s

• Late 1990s

According to Rachel Lovinger, what is the goal of content strategy?

• To create visually appealing content

• To use words and data to create unambiguous content

• To develop content management systems

• To analyze user behavior

What does the Content Strategy Alliance define content strategy as?

• Getting the right content to the right user at the right time

• Creating content for social media platforms

• Designing content for virtual reality experiences

• Developing content for mobile applications

What is the role of a content strategist according to Washington State University associate professor Brett Atwood?

• To manage technical aspects of content creation

• To consider how content might be re-distributed and/or re-purposed in other channels of delivery

• To focus solely on written content

• To oversee the design and layout of a website

What does a content strategist need to consider, according to Brett Atwood?

• How to create engaging visual content

• How to optimize content for search engines

• How to increase website traffic

• How content might be re-distributed and/or re-purposed in other channels of delivery

What does the role of a content strategist resemble, according to the article 'The Content Strategist as Digital Curator'?

• A software developer

• A museum curator

• A social media manager

• A data analyst