GCSE Business Marketing

Which of the following is a method of Primary Market Research?

• Trade publications

• Survey

• Competitor Website

• Internet

What does USP stand for?

• Unique Sales Proposition

• Unique Selling Point

• Unbelievable Sales Promotion

• Unique Selling Price

Which THREE of these are examples of extension strategies?

• Change the price

• Reduce production costs

• Add new features

• Advertising

Which of these IS one of the elements of the Marketing Mix?

• Piece Rate

• Packaging

• Place

• Performance

Which of these are stages in the Product Life Cycle? (more than one is correct)

• Growth

• Differentiation

• Decline

• Introduction

Which of these are reasons why meeting customer needs is important? More than one is correct

• To survive

• To minimise sales

• To be competitive

• To increase costs

Which of these are methods of Secondary Market Research? More than one is correct

• Survey

• Government Reports

• Internet

• Observation

What is qualitative data?

• Data involving numbers
• Data involving information with no numbers
• Data with information that involves business' marketing strategies 
• data involving colors

What is a problem with using secondary data?

• It is easy to find
• It is normally quicker to find
• You did not create it (it might be unreliable)
• You have to find the information yourself

Marketing research:

• is used to obtain information for management to make more informed decision making.
• is the collection and analysis of data from a sample or census of individuals or organizations.
• includes all forms of market, opinion and social research such as consumer and industrial surveys.
• is work undertaken to determine either structural characteristics of the industry of concern.